... stakeholders, assessing the need and availability of data sources, and an in-depth understanding of buyer personas. Strategic insights on customer journey you can use Gartner insights and advice help marketing leaders create accurate and actionable customer experience strategies that alleviate journey maps ...
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... Safeguard Public Trust Cybersecurity investments remain a top priority for public sector technology leaders. To achieve lasting results, government leaders must align their organization’s cybersecurity strategies, investments and tactics at every level. In this eBook, you’ll learn: Why cybersecurity i ...
... •Identify which defense technology investments hold value across multiple 2035 futures •Apply hedging strategies that preserve optionality amid high uncertainty •Understand why early adopters with adaptive architectures gain advantage in any scenario •See how three future scenarios reveal resilient, ...
... strategy and optimizing your media mix can help ensure your team can make investments with confidence and achieve demonstratable results. Advertising Insights for Marketing Leaders Ensure your team can make investments with confidence and achieve demonstrable results by leveraging Gartner’s tools and models ...
... spillover effects around the world. A new landscape needs new strategies. Political risk insurance, risk intelligence and risk governance are evolving to keep pace. Gartner Insights Abstract ...
Analyst(s): Enterprise Risk Management Research Team
... Leadership, Management and Governance Cybersecurity leaders must reframe their roles for a volatile, uncertain world and better support business outcomes. Learn how to develop a business-driven cybersecurity program, use metrics to prove value, deliver effective cybersecurity governance and enhance leadership ...
... fundamental challenges of risk governance. Compliance leaders can use this research to understand the new model, why it’s insufficient, and another way forward. They’ll also see how the better method applies in third party management. Recommended by the Authors Endnotes Gartner Insights Abstract ...
... Gartner First Takes Fresh insights on emerging trends Government CIOs can capitalize on momentum provided by the EU Digital Omnibus on AI to prioritize mission impact, sandbox use, and preparation for tighter governance in their AI deployments. It delays high‑risk AI Act rules to 2027 and 2028, creating ...
Analyst(s): Daniel Nieto | Arthur Mickoleit | Nader Henein | Robert Stoneman