Maximize Business Growth with Effective Advertising

Deliver powerful brand messaging and content across digital marketing channels

Advertising Trends Are Continuously Evolving

Advertising is a dynamic industry, constantly evolving and reinventing to embrace new adtech and media and to reach audiences in new ways. Driving business growth through your advertising plan requires a deeper understanding of your target consumers’ values.

Download the Gartner Hype Cycle for Digital Advertising to learn how digital marketing leaders are building an effective and scalable advertising capability for their organization.

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2020 Hype Cycle for Digital Advertising

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    I did not have the resources in-house, or the talent, for the help I needed, and I needed it in a lot of different areas. ... I spent a lot of time with Gartner and the experts. ... [It] was really a team, helping me and my leadership team succeed and go to market quickly ... all in all, it was a team effort.

    Leslie Doty

    Former CMO, Time Inc.

    Marketing leaders can deliver on advertising results

    Advertising encompasses the creation, delivery and orchestration of paid marketing messages and content across multiple advertising channels. Evolving your advertising strategy and optimizing your media mix can help ensure your team can make investments with confidence and achieve demonstratable results.

    Quality = Targetability + Interactivity + Richness of media

    Advertising Insights for Marketing Leaders

    Ensure your team can make investments with confidence and achieve demonstrable results by leveraging Gartner’s tools and models to maximize ad program value, allocate budget across old and new formats and effectively measure your ad campaigns.

    Where should you invest your adtech?

    Understand what’s hype and what’s proven to identify which advertising technologies are relevant to solve your business needs. Watch our on-demand webinar to understand where to invest adtech budget to drive business outcomes.

    Modify your advertising strategy for tighter budgets

    Uncover the 3 categories of business visibility that can help marketers adjust their advertising strategies to be most effective.

    How to get the most from your advertising on social networks

    Social networks have emerged as powerful ways to reach audiences with effective advertising campaigns. Discover the key insights to win with ads on Facebook, Instagram, Snapchat, Twitter, and LinkedIn.

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    Connect with the leading CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.

    Case Study

    Financial Services Institution Effectively Expands Target Market

    A financial services firm wanted to expand its customer base with an offering for women. Gartner helped the firm build an inclusive advertising strategy to improve market penetration with both men and women, and increased campaign responses by 10% in the new target market without negatively impacting the firm’s traditional customer base.

    Gartner Advertising & Marketing Experts

    We understand your challenges. We’ve been there. Our experts bring fresh ideas and best practices from years of success in the field — providing you with the confidence to lead boldly and help your team execute.

    Eric Schmitt
    Senior Director Analyst

    Danielle Bailey

    Lizzy Foo Kune
    Senior Director Analyst

    Andrew Frank
    Distinguished VP Analyst

    Gartner is a trusted advisor and an objective resource for more than 14,000 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.