The advertising landscape is dynamic and constantly evolving providing marketers with new ways of reaching their target audience. Marketing leaders have many challenges ahead as they compete for consumers’ finite attention.
Download the Digital IQ: Advertising Benchmarks report to benchmark your advertising performance against leading organizations and learn how digital marketing leaders are building the foundation of an effective and scalable advertising capability for their organization.
Advertising encompasses the creation, delivery and orchestration of paid marketing messages and content across multiple advertising channels. Evolving your advertising strategy and optimizing your media mix can help ensure your team can make investments with confidence and achieve demonstratable results.
Ensure your team can make investments with confidence and achieve demonstrable results by leveraging Gartner’s tools and models to maximize ad program value, allocate budget across old and new formats and effectively measure your ad campaigns.
Understand what’s hype and what’s proven to identify which advertising technologies are relevant to solve your business needs. Watch our on-demand webinar to understand where to invest adtech budget to drive business outcomes.
Uncover the 3 categories of business visibility that can help marketers adjust their advertising strategies to be most effective.
Social networks have emerged as powerful ways to reach audiences with effective advertising campaigns. Discover the key insights to win with ads on Facebook, Instagram, Snapchat, Twitter, and LinkedIn.
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A financial services firm wanted to expand its customer base with an offering for women. Gartner helped the firm build an inclusive advertising strategy to improve market penetration with both men and women, and increased campaign responses by 10% in the new target market without negatively impacting the firm’s traditional customer base.
We understand your challenges. We’ve been there. Our experts bring fresh ideas and best practices from years of success in the field — providing you with the confidence to lead boldly and help your team execute.
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