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Research Jun 2019
... standards and policies, co-creating new governance approaches in existing and uncharted terrains. Overview Solution Highlights Challenge Business Context Solution Overview Results Recommendations About This Research Recommended by the Authors Presentation Deck Gartner Insights Abstract ...

Analyst(s):   CIO Research Team
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Guide July 01 2025
... marketing budget, organizations should focus on data-driven decision making, target audience segmentation and channel optimization. By analyzing customer insights and preferences, organizations can allocate resources to the most profitable marketing channels and campaigns. Regular monitoring and evaluation of ...
Premium Research Sep 2024
... Organizations using trust models in their governance initiatives achieve significantly greater levels of success than those that are not. Unless data and analytics leaders invest in developing and deploying governance trust models to enable their business outcomes, they risk falling behind. Overview ...

Analyst(s):   Guido De Simoni   |   Ankita Sengupta   |   Gavin Hicks   |   Saul Judah
Research Feb 2024
... Directive requires organizations to create robust ESG data collection and governance systems to meet European reporting standards. This research explains the directive to general counsel and helps them support data governance strategies for effective reporting. Overview Introduction Impacts and Recommendations ...

Analyst(s):   Maesea McCalpin   |   Shanna Grafeld   |   Melanie O'Brien   |   Janel Everly   |   Lillian Oyen-Ustad
Research Jul 2024
... analysis leaders often struggle to align their data and analytics governance strategy with business outcomes, leading to poor data quality. This research provides recommendations on how to use a metrics cascade to improve D&A governance and increase overall data quality. Overview Introduction Analysis ...

Analyst(s):   Valeria Di Maso
Research Oct 2024
... Already a Gartner client? As organizations evolve from AI pilots to operationalized AI, governance will become crucial to continuing success. CIOs and executives must blend IT, risk, and data and analytics governance domains to make appropriate decisions on the responsible use of AI across the enterprise ...

Analyst(s):   Remi Gulzar   |   Joanne Kopcho
... Gartner Consumer and Culture Insights Drive higher response and ROI with the right consumer insights Understand changing consumer behaviors and identify the target audience to optimize go-to-market strategies, develop the right messaging, identify the right channels and build the right content to engage ...
Research Apr 2022
... Access Insights Already a Gartner client? Application leaders responsible for business operations in areas like finance and supply chain need to tackle disjointed experiences across processes, tools and workplaces. An operational experience strategy helps overcome these challenges and align business ...

Analyst(s):   Jason Wong   |   Tim Nelms
Research Mar 2024
... a Gartner client? Just stopping by? Data and analytics governance in enterprises often suffers from diverse stakeholder goals and fragmented D&A programs. To tackle this, chief data and analytics officers must implement comprehensive governance policies regarding quality, security, privacy, retention ...

Analyst(s):   Saul Judah   |   Andrew White
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