Understand changing consumer behaviors and identify the target audience to optimize go-to-market strategies, develop the right messaging, identify the right channels and build the right content to engage customers.
Driving fast growth requires a deeper understanding of your target consumers' values. Marketers are challenged to understand changing consumer behaviors to acquire and retain customers. Our consumer insights and data dives provide a comprehensive overview of:
Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.
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