Client Story

Expanding the Target Market With a New Marketing Strategy

Gartner helped a financial services firm gain market share of women consumers and increase campaign response rate by 10%.

Mission-critical priority

Gain market share of women consumers without negatively affecting their traditional consumer base of affluent men.

How Gartner helped

Helped the client build an inclusive strategy to improve market penetration for both men and women.

Business impact

Successfully tapped into the female customer base, increasing its campaign response rate by 10%.

Industry

Industry

Financial Services


Revenue

Revenue


Employees

Employees

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