Gartner Research

Innovation Insight for Operational Experience

Published: 26 April 2022

Summary

Application leaders responsible for business operations in areas like finance and supply chain need to tackle disjointed experiences across processes, tools and workplaces. An operational experience strategy helps overcome these challenges and align business operations with business outcomes.

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Overview

Key Findings
  • Business operations in areas like ERP, finance and supply chain are overlooked contributors to“total experience”(TX) programs, which instead tend to focus on customer experience (CX) and employee experience (EX).

  • Friction — digital or otherwise — in business operations can impact both CX and EX, leading to weak business outcomes and disengaged employees.

  • Brittle and inflexible application portfolios make adapting business operations to challenges brought about by TX difficult, leading to longer change cycles.

Recommendations

Application leaders responsible for business operations should:

  • Connect business operations with customer experience and employee experience by adopting operational experience as part of a total experience strategy.

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Analysts:

Tim Nelms Jason Wong

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