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Research Nov 2025
... Access Insights Already a Gartner client? AI is overhyped. CISOs know this, but that doesn’t protect them from the blast radius when AI investments don’t pan out. The business value of AI is in doubt, and CISOs must prepare for “AI regret” when C-suite and board expectations don’t pan out. Insights at ...

Analyst(s):   William Candrick   |   Josh Murphy   |   Andrew Walls
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Research Dec 2025
... Access Insights Already a Gartner client? Managers are in a position to drive their teams’ effective usage of AI, but lack preparation and resources to do so. CHROs must activate managers to support the integration of AI into work. Insights at a Glance Impact Brief Actions and Cautions How to Execute Succe ...

Analyst(s):   Carmen von Rohr
Research Jun 2025
... consulting market grew by 4.5% in U.S. dollars (4.8% in constant currency) to $397 billion in 2024, primarily driven by clients’ increased demand for both traditional AI and new generative AI (GenAI) services, as well as enhanced focus on cybersecurity. Overview Market Share Data Overall Market Segment ...

Analyst(s):   Neha Sethi   |   Anupama .
Premium Research Jun 2025
... A multiyear marketing technology roadmap guides marketing’s tech implementation strategy and anchors collaboration with business and IT partners. Marketing operations leaders should use this guide to partner with CMOs to solidify a martech vision to support marketing’s business capabilities. Overview ...

Analyst(s):   Hayden Norris   |   Aparajita Mazumdar
Premium Research Mar 2026
... unprecedented speed. Product leaders must anchor their strategy and go-to market decisions in deep market intelligence. This research provides the vital trends, growth signals, and buyer insights needed to gain share in a fiercely competitive market. Gartner Insights Abstract ...

Analyst(s):   Pedro Pacheco   |   Jonathan Davenport
Premium Research Mar 2026
... As retail market competition intensifies, seamless, data‑driven unified commerce continues to be the defining battleground. This research equips product leaders with the market insights required to enter or expand into the retail sector, sharpen positioning, and win market share. Gartner Recommended ...

Analyst(s):   Hanna Karki   |   Sandeep Unni
... engagement and e-commerce software market uncovered as part of the Gartner Digital Markets 2022 Global Software Outlook survey, providing trends and actionable insights into B2B buyers’ shifting needs and behaviors across dozens of countries and industries. Download this guide to understand the retail and ...
Premium Research Jun 2025
... GenAI has enhanced guided selling capabilities while introducing UX challenges when used with other product discovery methods. To optimize conversion rates, digital commerce leaders should choose guided selling strategies and UX options that fit their products and customer intent. Overview Strategic ...

Analyst(s):   Mike Lowndes   |   Sandy Shen   |   Aditya Vasudevan
... Software Market Insights: Information Technology (IT) Architecture and Security Explore this guide for software and SaaS providers to position their IT architecture and security solution. Increasing digitalization, adoption of remote work and growing use of public cloud have made organizations more prone ...
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