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... Digital Markets who ideates and creates purpose-driven content to help modern technology businesses achieve their goals. Outside of work, he enjoys reading thriller novels and Urdu poetry, as well as spending time with his dog. Connect with Shubham on LinkedIn. Get the Gartner Digital Markets Newsletter ...
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... is a Specialist Analyst for Gartner Digital Markets. He writes reviews-based content for Software Advice, GetApp and Capterra. In his free time, he loves to travel and explore different cultures. Connect with Rahul on LinkedIn. Get the Gartner Digital Markets Newsletter Gartner is a trusted advisor and ...
Research Dec 2025
... Access Insights Already a Gartner client? This research guides CIOs and heads of EA in redesigning the enterprise architect job in order to unlock the full potential of a blended human+AI labor force. It contains guidance on navigating behavioral challenges in job role transformation. Insights at a Glance ...

Analyst(s):   Lily Mok   |   Rimma Gurevich   |   Duncan Robson   |   Lucas Kobat   |   Tori Paulman   |   Kabeh Vaziri   |   Alicia Mullery
... The study was developed collaboratively by Gartner analysts and the primary research team that follows digital markets. Disclaimer: Results do not represent “global” findings or the market as a whole but reflect sentiment of the respondents and companies surveyed. Gartner is a trusted advisor and an ...
... a successful advocacy program. Start collecting reviews on Gartner Digital Markets today and find the customer advocates you need to fuel B2B growth. Shubham Gupta Shubham Gupta is a Content Writer at Gartner Digital Markets who ideates and creates purpose-driven content to help modern technology businesses ...
... shifting business climate with our paper on Customer Engagement Evolves. Sara Hartanov Sara Hartanov manages the Client Success team at Gartner Digital Markets. When she’s not studying up on inbound marketing best practices, she loves trying new restaurants, exploring the outdoors with her energetic toddler ...
... Mistakes That Ruin Case Studies for Tech CEOs, Gartner Digital IQ Index: Auto 2022, Gartner Get the Gartner Digital Markets Newsletter Connect. Convert. Thrive. Connect to millions of in-market software buyers around the globe with our all-encompassing suite of marketing services. ...
Premium Research Mar 2026
... B2B buyers are quickly adopting generative AI tools. CMOs must actively adapt to these changes in buyers’ behaviors. Success requires CMOs to understand where, how and why buyers use and trust GenAI in their purchase journey. Insights at a Glance Issue Impact More Detail Contributors Gartner Recommended R ...

Analyst(s):   Martin DeWitt   |   Janine Kanters
Premium Research Mar 2026
... Infrastructure and operations employees are facing unprecedented cognitive overload and fatigue in the race to agentic AI. Unlike traditional change management workflows, heads of infrastructure and operations can use Gartner’s 3-2-1 Stabilization Model and diagnostic framework to manage change capa ...

Analyst(s):   Mark Margevicius
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