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Premium Research May 2025
... leaders struggle to build a compelling business case for proactive technical debt management. This research provides I&O leaders with a step-by-step guide to secure resources and executive support by aligning outcomes with business goals and tailoring communications. Overview Steps Gartner Recommended ...

Analyst(s):   Aparna Bhaumik   |   Sanchi Bhat   |   Katy Weber
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Premium Research Jul 2025
... and portfolio management (PPM) efficiency due to inconsistent project management approaches and a lack of internal capabilities and expertise. This guide helps R&D leaders establish a PPM center of excellence (COE) for providing critical capability support. Overview Steps Gartner Recommended Reading ...

Analyst(s):   Andrew Mandelstam
Premium Research Sep 2025
... Many heads of I&O struggle to guide IT toward workload placements that provide continuous business value. Learn how Grupo Bimbo promotes optimal workload placements through comprehensively evaluating workload criteria, defining ideal placements and continuously reevaluating placement decisions. Case ...

Analyst(s):   Amol Nadkarni   |   Ajeeta Malhotra   |   Owen Marino   |   Melanie Freeze
... Digital Markets who ideates and creates purpose-driven content to help modern technology businesses achieve their goals. Outside of work, he enjoys reading thriller novels and Urdu poetry, as well as spending time with his dog. Connect with Shubham on LinkedIn. Get the Gartner Digital Markets Newsletter ...
Research May 2025
... Access Insights Already a Gartner client? Worldwide SaaS revenue grew by 16.7% to $218.5 billion in 2024. CRM accounted for 51.4% of the total 2024 SaaS revenue, followed by ERP with a 20.2% share. Microsoft, Salesforce and SAP continued to be the leading vendors in 2024. Overview Table of Contents List ...

Analyst(s):   Kanchi Bindal   |   Craig Roth   |   Jim Hare   |   Roland Johnson   |   Varsha Mehta   |   Chris Pang   |   Mudit Sharma   |   Radu Miclaus   |   Alexandre Oddos   |   Anand Chouksey   |   Julian Poulter   |   Amarendra .   |   Rahul Yadav   |   Kevin Quinn   |   Nimit Bali   |   Balaji Abbabatulla   |   Akshita Joshi
... valuable leads. Convert buyer interest into sustainable revenue growth with our B2B Lead Nurturing Guide. Natalie Boyd Natalie Boyd is a Manager on the Marketing Services team at Gartner Digital Markets. She leads a team of CRO Designers and helps software companies fill their sales pipeline. She has ...
... you think differently about approaching this lucrative market segment, getting your product in front of prospects and, eventually, succeeding at enterprise sales. Connect with in-market software buyers around the globe with Gartner Digital Markets’ all-encompassing suite of marketing services here. Laura ...
Premium Research Nov 2025
... Qualtrics’ acquisition of Press Ganey Forsta, including Press Ganey’s previous acquisition of InMoment, consolidates the VoC market, intensifies vendor risk, and accelerates AI-driven healthcare experience innovation. Gartner Research ...

Analyst(s):   Deborah Alvord   |   Michael Maziarka   |   Brad Fager   |   Chad Storlie   |   Maria Marino
Research Jun 2025
... Access Insights Already a Gartner client? The CRM market grew by 13.4% to $128 billion in 2024. However, despite significant attention, the rise of AI has not yet materially affected growth rates. The foundational importance of data and rich customer profiles to support AI has driven customer data platforms ...

Analyst(s):   Roland Johnson   |   Amarendra .   |   Julian Poulter   |   Alexandre Oddos   |   Kanchi Bindal
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