... Currently, customer surveys have limited value due to their low response rates and narrow scope. Customer service and support leaders need to rethink their VoC strategy and use other approaches and tools beyond surveys to gain valuable insight and create an intelligence center of customer data. Overview ...
Analyst(s): Deborah Alvord
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... Enterprise WANs are shifting to internet services, so MPLS is finally headed for the grave. However, it will be a slow death. Niche use cases will continue to throw MPLS a lifeline, including support for legacy and high-security applications, and connectivity in certain countries and regions. More Detail ...
Analyst(s): Karen Brown | Danellie Young | Lisa Pierce
... Most tech startups claim to have AI (including generative AI) capabilities in their products and services; however, the term “AI” means different things to customers. This research offers tech CEOs guidance for specifying the problem being solved and the type of AI used to communicate its value. Overview ...
... Many organizations focus their market sizing efforts only on the total available market, leading to an ineffective product and services strategy. This guide will help identify the overall potential for an offering and estimate the market that can be realistically covered in the short term. Overview ...
... Automakers have set up new organizations to deliver software, services and digital content to vehicles. Product leaders at hyperscalers, software vendors or systems integrators can help the decision makers in the new organizations with agile software development for the software-defined vehicle. Overview ...
Analyst(s): Jonathan Davenport | Kevin Mixer | Alexander Hoeppe
... Improving multichannel journeys challenges customer service and support leaders, with traditional journey maps failing to drive long-term impact. This research shows how leaders can benefit from customer journey analytics and orchestration tools to better analyze, prioritize and orchestrate CX. Overview ...
Analyst(s): Daniel O'Sullivan | Christopher Sladdin | David Norrie
... profoundly impacts existing network infrastructure architectures. This document explores market trends and provides strategic insights for technology service providers to future-proof network architectures against the unique demands of GenAI workloads. Overview Strategic Planning Assumptions Introduction ...
Analyst(s): Anushree Verma | Peter Liu | Peter Kjeldsen
... increases in servers, devices and software. Overall IT spending will grow to $7.4 trillion by 2028, with half of this spending in the software and services markets. Investment Implications What to Watch For Gartner Research ...
... and packaging choices inherently hurt adoption rates when buyers do not advocate for adoption after the sale. Tech CEOs of enterprise products and services can enhance adoption by adjusting pricing metrics to avoid customer cost optimization and offering rewards-based pricing. Overview Strategic Planning ...