Published: 22 May 2024
Automakers have set up new organizations to deliver software, services and digital content to vehicles. Product leaders at hyperscalers, software vendors or systems integrators can help the decision makers in the new organizations with agile software development for the software-defined vehicle.
Automakers and Tier 1 suppliers are establishing software development organizations with new leaders who will execute service contracts to aid with their time-bound development efforts.
The successful delivery of software and digital content to vehicle owners has become a key success criterion for automakers that underpins emerging automotive business models.
Ongoing software deployment and fast release cycles — relative to hardware — create more opportunities for vendors because automakers have a shortage of in-house talent.
Automotive product leaders responsible for industry product planning and strategy related to software delivery should:
Create targeted messages that address the needs of different roles
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Analysts:
Kevin Mixer, Alexander Hoeppe, Jonathan Davenport
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