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Research Feb 2024
... a Gartner client? Just stopping by? These five steps will help sourcing, procurement and vendor management leaders validate their IBM software and services portfolio and engage IT and business stakeholders to create a three-year BAU forecast necessary to analyze IBM’s bottom-line offers during ELA negotiations ...

Analyst(s):   Rob Schafer   |   Jo Ann Rosenberger   |   Chris Middlebrook
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Research Jan 2024
... Access Research Already a Gartner client? Just stopping by? Product marketing brings products and services to market and ensures their overall success. This initiative focuses on defining target customers more effectively, creating a portfolio GTM strategy and building a best-in-class product marketing ...

Analyst(s):   Rahim Kaba   |   Alan Antin
Premium Research Jan 2024
... Utility service provisioning is using complex tariffs and products to manage demand. Operations need new ways of working. CIOs must use digital-first strategies from machine-driven insights to intelligent assets to bridge the physical and financial worlds with controllable operational envelopes. Overview ...

Analyst(s):   Lloyd Jones
Premium Research Jan 2024
... GenAI is maturing so rapidly that technology service providers have not been able to hone in on a “best” value-based pricing model. Tech CEOs should choose a GenAI pricing model that balances how it helps capture the value that GenAI provides and the costs it incurs. Overview Analysis Background and ...

Analyst(s):   Arthur Villa
Research Mar 2024
... Access Research Already a Gartner client? Just stopping by? CTOs are burdened by daily operations, such as improving digital products and services; operational efficiency; and customer experience. CTOs must align and balance their goals with enterprise priorities, establish clear governance and leverage ...

Analyst(s):   David Sugden
Research Mar 2024
... Access Research Already a Gartner client? Just stopping by? Microsoft announced updates to its security service edge, and set a target for general availability in the first half of 2024. Gartner believes this will appeal to enterprises that have less-sophisticated requirements in the short term, but ...

Analyst(s):   Frank Marsala
Premium Research Mar 2024
... Public cloud services have experienced rapid growth over the past decade, but there are often cases where private capabilities would be preferred. This research guides I&O technical professionals through assessing, designing and deploying private and hybrid cloud solutions. Overview Problem Statement ...

Analyst(s):   Douglas Toombs
Premium Research Mar 2024
... professionals must prioritize removing stale content and focus on migrating content that aligns to the use cases of the appropriate Microsoft 365 service for optimal outcomes. Overview Problem Statement The Gartner Approach The Guidance Framework Risks and Pitfalls Gartner Recommended Reading Gartner ...

Analyst(s):   Taylor Satterfield   |   Chris Jackson
Premium Research Apr 2024
... Ransomware recovery, backup as a service, and protection of SaaS, IaaS and PaaS applications are among the top trends in enterprise backup and recovery for 2024. I&O leaders must take action on these trends to ensure enterprise data is adequately protected and recoverable. Overview Strategic Planning ...

Analyst(s):   Michael Hoeck   |   Chandra Mukhyala   |   Stanton Cole   |   Jason Donham   |   Rene Rodriguez
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