... Potential areas where small and wide data can be used are demand forecasting in retail, real-time behavioural and emotional intelligence in customer service applied to hyper-personalization, and customer experience improvement.
Other areas include physical security or fraud detection and adaptive autonomous ...
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... terminate non-compliant employees, with organizations split on whether they will administer some form of on-site testing, utilize third-party testing services, or require employees to be responsible for their own testing.
The polling data also revealed significant concerns among executives about the consequences ...
... models to extort victim organizations. The ransomware business model has become more specialized and otherwise efficient, including “ransomware-as-a-service,” and demand for bitcoin payouts, resulting in a proliferation of attacks. The technology for the attacks themselves also evolves, with viruses that ...
... organizations in April-May 2021, 10% of respondents said they are at the early stages, experimenting, exploring, or deploying some citizen facing digital services. Only 5% of respondents reported that they were at the top of the maturity scale, optimizing the use of digital solutions that underpin all aspects ...
... downturn were felt most acutely in some of the most economically sensitive sectors, including consumer discretionary, basic materials and financial services, where 75% or more of industry respondents indicated it as a top risk. The economic downturn risk was ranked highest regionally in the Asia Pacific ...
... interaction through both voice and digital channels, through voicebots or chatbots, and it is expected to have transformational benefits to customer service and support organizations within two years. “While automating a full interaction – also known as call containment or deflection – corresponds to significant ...
... leaving investments in tools and technologies for social commerce, podcast advertising and CTV/over-the-top (OTT) streaming advertising to agencies or service providers by default. Pursue long-term in-house capability development around these tools and include them in their martech roadmap. Gartner clients ...
... to shop more online than in-store this year compared to 2021. Thirty-eighty percent of holiday shoppers plan to utilize one or more hybrid shopping services such as curbside pickup or same-day delivery. For shoppers focused on online shopping, free shipping is also a top consideration, while 26% are willing ...
... Help customers feel more confident in their decisions by encouraging them to think through their options in a step-by-step manner with a sales or service representative. These conversations empower customers to feel more confident in their decisions, a proven driver of account growth. Gartner for Marketers ...