... Access Insights Already a Gartner client? Transportation management systems help supply chain leaders optimize transport cost and service and manage disruptions. As requirements shift and the TMS market grows, the vendor landscape has become more complex. Supply chain technology leaders should use this ...
Analyst(s): Manav Jain | Oscar Sanchez Duran | Brock Johns
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... Product leaders launching new technologies or verticalizing existing technologies for healthcare providers often need to prepare for this market's unique and complex aspects. This overview of key healthcare provider applications and relevant healthcare buyers enriches go-to-market strategy. Gartner R ...
... Healthcare provider organizations face mounting pressure to improve all interactions that patients, caregivers, family members, providers and employees have in a health system. Health technology product leaders can use this research to understand their challenges better and gain a competitive edge. O ...
... PLM as software and as strategy is often misunderstood, leading to poor execution and difficult buying processes. Product leaders can use this research to comprehensively define the components of PLM and better serve manufacturing customers across their PLM journeys. Analysis Research Highlights Gartne ...
Analyst(s): Christian Hestermann | Sudip Pattanayak
... Product Marketing and Market Planning in Response to COVID-19 Determine how to address new or evolved buyer needs Analysts: David Yockelson, Mark Stanyer As global markets attempt to react to and address the extraordinary disruptions and negative impacts caused by COVID-19, technology marketers must ta ...
... Listen to this month’s Time to Value Podcast to learn how leading companies are tapping into the increasingly influential developer persona and connecting developer marketing efforts to their overall go-to-market strategy. Gartner Research ...
... Tech Marketers: Achieve Tailored Messaging Goals Using Target Audiences and Market Segments Achieve go-to-market success. Expert: Molly Beams Successful technology marketers invest time and resources segmenting the market of potential buyers to focus on those most likely, and most able, to buy. Tech ma ...
Discover the three emerging trends and related challenges in the Asia-Pacific region that will have the most impact on tech marketing leaders, and what you need to do about them.
... Customer Acquisition for Tech CEOs Primer for 2021 Best practices and strategies to enable sustained growth Analysts: Tech CEO Research Team Customer acquisition is the practice of identifying, attracting and motivating buyers through direct and indirect marketing and sales channels. Tech startups and ...