Gartner Research

Customer Acquisition for Tech CEOs Primer for 2021

Best practices and strategies to enable sustained growth

Analysts: Tech CEO Research Team

Customer acquisition is the practice of identifying, attracting and motivating buyers through direct and indirect marketing and sales channels. Tech startups and emerging tech providers require innovative go-to-market strategies to enable rapid growth, customer acquisition and customer retention. Discover best practices and strategies for startups and emerging tech providers to improve sales, marketing and channel initiatives to enable sustained growth.

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