Gartner Research

Customer Acquisition for Tech CEOs Primer for 2020

Best practices and strategies to drive growth

Analysts: Christine Tenneson, Chrissy Healey, George Brocklehurst, Jeff Chamberlain, Eric Hunter, Arthur Villa, TJ Singh, Rob Addy, Neil McMurchy, Christopher Little 

Customer acquisition is the practice of identifying, attracting and motivating buyers through direct and indirect marketing and sales channels. Tech startups and emerging tech providers require innovative go-to-market strategies to enable rapid growth and market reach. The customer acquisition initiative provides best practices and strategies for startups and emerging tech providers to improve sales, marketing and channel initiatives to enable significant growth.

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