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Research Apr 2026
... Access Insights Already a Gartner client? Inside sales is often relegated to a simple, singular role that fails to fully utilize the versatility and adaptability of inside sellers. CSOs can improve their go-to-market agility by expanding inside sales deployment to fit the dynamic needs of different customer ...

Analyst(s):   Tyler Huguley   |   Greg Hessong   |   Daniel Hawkyard
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Premium Research May 2026
... Discover how AI transforms sales by expanding cognitive capacity and enabling smarter decisions across the sales organization. Explore five real-world AI use cases that boost frontline and manager productivity, and elevate the quality of work for leadership, operations and enablement. Learn how to evaluate ...

Analyst(s):   Dan Gottlieb
Research Jun 2026
... Already a Gartner client? The traditional sales demo fails to address three AI disruptions: buyer preference for self-direction, headless and API-led solutions, and the rise of AI agents. Tech CEOs build for the new headless product-led growth or risk slowing their sales cycle and being locked out of the AI-native ...

Analyst(s):   Clifton Gilley   |   Forest Conner
Webinar On-Demand
... challenge for CSOs, sales operations and sales enablement leaders. Two-thirds of organizations modify their sales strategy two or more times a year, suggesting that CSOs, sales operations, and sales enablement leaders are often forced to pivot quickly. However, 66% of heads of sales struggle to adapt their ...

Analyst(s):   Robert Blaisdell   |   Shayne Jackson   |   Kevin Hooper   |   Brendan Condon
Webinar On-Demand
... The landscape of B2B buying and selling is continually evolving, presenting new challenges for chief sales officers (CSOs) as they strive to adapt to shifting buyer preferences and behaviors. CSOs must refine their strategies and tactics to foster more meaningful and valuable interactions with buyers ...

Analyst(s):   Robert Blaisdell
Webinar On-Demand
... Sales enablement leaders must orient their teams successfully within the larger sales organization and align their function with the priorities of the chief sales officer (CSOs) to ensure commercial success in the year ahead. This journey should include investing in process efficiencies and developing ...

Analyst(s):   Shayne Jackson   |   Doug Bushée
Research January 12 2022
... Analytics to Improve Pipeline Management and Sales Forecasting Derive more data from your sales pipeline and increase confidence in sales forecasting Gartner research shows that executives report pipeline management and sales forecasting as one of the top areas where sales operations functions are least effective ...
Premium Research Feb 2026
... Product leaders who position their offerings as the essential foundation required to unlock GenAI capabilities and ensure DPDP Act compliance will boost sales. Overview Data Insights Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Rithvik Kumar   |   Apoorva Chhabra   |   Apeksha Kaushik
Research Apr 2026
... Access Insights Already a Gartner client? The market for CSP AI-enabled marketing and sales solutions has been evolving from a one-size-fits-all business support system solution to specialized offerings and features for specific tasks. Trends impacting this market include adoption of AI agents, agentic ...

Analyst(s):   Khurram Shahzad   |   Pulkit Pandey
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