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Research Oct 2026
... Access Insights Already a Gartner client? Revenue growth is now won or lost before buyers engage marketing or sales. Organizations must measure and influence buyer consideration or risk exclusion from shortlists. The revenue acceleration matrix provides a framework for measuring consideration across ...

Analyst(s):   David Kung
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Premium Research Sep 2026
... AI-first paradigm to strengthen its influence over CIO strategy across the technology stack. Success now hinges on synchronized execution across product, sales, marketing and partner ecosystems. At a Glance Overview AI Position Noteworthy Events, Key Initiatives and Activities Top Strengths and Challenges ...

Analyst(s):   Craig Roth   |   Max Goss   |   Robert Thanaraj   |   Aadil Nanji   |   Neil MacDonald   |   Jim Hare   |   Ed Anderson   |   Dan Wilson
Premium Research Aug 2026
... This guide offers a list of vendors across more than 30 areas within the digital commerce ecosystem, including sales, marketing, data analytics and customer experience. It helps digital commerce leaders understand ecosystem segments, identify vendor positions, define application areas and build a targeted ...

Analyst(s):   Sandy Shen   |   Debbie Buckland   |   Aditya Vasudevan   |   Irina Guseva   |   Penny Gillespie   |   Hanna Karki   |   Mike Lowndes   |   Jason Daigler   |   Brad Jashinsky
Research Mar 2021
... Application leaders responsible for selecting and deploying CRM sales technology should use this guide to identify best-fit technologies to support sales objectives, create a multiyear technology roadmap, define timelines for technology implementation and communicate the plan to business partners. Overview ...

Analyst(s):   Sales Research Team
Premium Research May 2024
... In the face of a rapidly evolving technology and vendor landscape, sales operations leaders must drive sales tech vendor selections and improve the use of existing investments. Use this research to build a more effective roadmap by leveraging the use cases that technology needs to solve. Overview Introduction ...

Analyst(s):   Sales Research Team
Premium Research Jul 2024
... More than half of sellers report that management doesn’t know how to motivate them. Chief sales officers can use this guide to learn how to motivate sellers and improve performance and retention. Analysis Research Highlights Gartner Research ...

Analyst(s):   Sales Research Team
Research Jun 2019
... and Dashboards Mobile Partner Relationship Management Platform and Integration Use Cases Long-Cycle B2B Sales Short-Cycle B2B Sales Long-Cycle B2C Sales Short-Cycle B2C Sales Indirect/Relationship Sales Vendors Added and Dropped Added Inclusion Criteria Critical Capabilities Rating Gartner Recommended Reading ...

Analyst(s):   Ilona Hansen   |   Theodore Travis   |   Adnan Zijadic   |   Melissa Hilbert
Research Aug 2021
... Sales force automation tools standardize a company’s core CRM sales processes. This Gartner Critical Capabilities research evaluates 16 SFA vendors against three use cases. Application leaders supporting sales should use our use-case-specific rankings to identify vendors for further evaluation. Overview ...

Analyst(s):   Melissa Hilbert   |   Ilona Hansen   |   Adnan Zijadic   |   Steve Rietberg
Research Aug 2021
... Sales enablement platforms provide essential functionality to support the enablement of sales organizations through content, training and coaching. Application leaders supporting CRM sales technology and sales enablement should use this Market Guide to review vendors and key capabilities offered. Overview ...

Analyst(s):   Doug Bushee   |   Alastair Woolcock   |   Melissa Hilbert   |   Mark Paine
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