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Article October 21 2026
... which activities belong to humans versus AI and updating job descriptions to reflect evolving responsibilities in AI-enabled workflows. What skills become more important in AI-enabled communications roles? Judgment, strategic framing, stakeholder relationships, negotiation, contextual understanding, ...
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Premium Research Dec 2024
... CSOs working with sales leaders responsible for key account management can use this six-step guide to establish or review their key account program’s goals, optimize resource allocation, enable cross-functional communication and initiate effective key account planning processes. Overview Steps Gartner ...

Analyst(s):   Shreya Biswas
Research Oct 2025
... Research Already a Gartner client? Seller energy and persistence are critical to commercial success. Yet, many chief sales officers struggle to engage and motivate sellers in a complex sales environment. Use this research to understand what motivates sellers and how to improve performance and retention. ...

Analyst(s):   Michael Katz   |   Colleen Giblin
Premium Research Aug 2025
... institutions invest heavily in CRM platforms, yet many sales executives in banking and insurance lack confidence in their tech stack’s ability to drive growth. Financial services leaders can use these implementation best practices to deliver valued sales technology. Overview Introduction Analysis Gartner ...

Analyst(s):   Van To
Premium Research Jul 2025
... Companies face longer sales cycles and lost opportunities when they don’t understand and support complex B2B buying journeys. This step-by-step guide helps CMOs collaborate with sales to gather customer insights and create actionable buying journey maps. Overview Steps Review Your Performance Gartner ...

Analyst(s):   Halle Stern   |   Martin DeWitt
Premium Research Jul 2025
... Smart building product leaders are struggling with a long sales cycle resulting from transactional, siloed sales approaches. Their success is increasingly defined by the ability to orchestrate value networks that unite diverse buying stakeholders, leverage buyer intelligence and drive collective outcomes ...

Analyst(s):   Milly Xiang
Article July 30 2026
... Gartner helps drive success on this and other mission-critical priorities for CFOs, speak to us today. AI-enabled forecasting FAQs How does AI-enabled forecasting shift CFO accountability? AI-enabled forecasting concentrates on risk in upstream assumptions and system design, making CFOs accountable for ...
Premium Research Mar 2026
... help leaders prioritize, pressure-test, and build clear narratives to turn GenAI-enabled insights into talent decisions. Insights at a Glance Strategic Planning Assumption Why HRBPs Must Lead Talent Decisions With GenAI Enabled Insights Why GenAI Raises the Stakes for HRBPs Three Moves to Turn GenAI Insights ...

Analyst(s):   Chirag Aggarwal
Research Aug 2026
... automate continuous delivery and help organizations make data-driven decisions. This research evaluates 11 vendors that offer these technologies that enable organizations to manage an accelerating pace of change and support continuous delivery. Market Definition/Description Magic Quadrant Vendor Strengths ...

Analyst(s):   Daniel Stang   |   Woojin Choi   |   Peter Clegg   |   Zainab Ali   |   Jennifer Jackson
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