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Research Oct 2026
... client? Artificial intelligence and cybersecurity have long intersected, and generative AI is only accelerating the pace of change. This Hype Cycle enables CISOs to use AI innovations to enhance cybersecurity programs and more effectively support AI initiatives with strong security guidance. Strategic ...

Analyst(s):   Jeremy D'Hoinne   |   Christine Lee   |   Josh Murphy   |   Craig Porter
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Article October 19 2026
... accelerate your impact in the first 30, 60, 90 days and beyond. Save time and effort. Executive FastStart is practical, easy to use and prioritized to enable quick wins and progress your mid- and long-term goals. Plan and execute with detailed tools, roadmaps and benchmarks tailored to your situation and ...
Research June 11 2024
... Customer Loyalty Get ahead with your customer enablement strategy The supply chain is often first in line for cost cuts when budgets are tightened. But instead of cuts, enterprise leaders should support the supply chain in customer satisfaction and customer enablement to boost loyalty. Some organizations are ...
Research June 26 2026
... to discover the eight legal operating model shifts that GC need to make to effectively support their business between now and 2030. This research enables you to improve: Executive education: Educate the CEO and other executives on trends affecting your business Risk identification and assessment: Identify ...
Premium Research Feb 2024
... Without insights to describe the impact of various touchpoints, marketing’s influence in generating sales opportunities will remain unclear. To help demystify marketing performance, product marketers must educate GTM teams, ensure high data quality and use martech to unlock multitouch attribution. Overview ...

Analyst(s):   Ray Pun
Premium Research Apr 2024
... resolution rate. This research for offering managers shows how the combination of best practices in chatbot design drove up customer satisfaction scores and sales, and reduced escalations. Case Overview Gartner Research ...

Analyst(s):   Scott Frederick   |   Tom Coshow
Premium Research Apr 2024
... industry is in transition. Product leaders expect growth related to AI with uneven growth in other areas. Product leader strategies focus on simplifying sales, refocusing AI strategies and managing for greater operational efficiency across the P&L. Overview Analysis Contributors Gartner Recommended Reading ...

Analyst(s):   Mark McDonald
Premium Research May 2024
... Sales organizations suffer from decreased seller productivity as they balance an overwhelming and increasing number of technology tools. CSOs can use this resource to prioritize investments that maximize productivity through automation or augmentation. Overview Survey Objective Data Insights Gartner ...

Analyst(s):   Bill Yetman   |   Michael Katz   |   Sandhya Mahadevan
Premium Research May 2024
... To achieve predictable and scalable sales, messaging must be focused specifically on the buyers you are choosing to target. This video introduces the relationships between segmentation, buyer persona types and buying stages that tech CEOs need to understand to create more relevant messaging. Gartner ...

Analyst(s):   Erin Lloyd Gordon   |   Mark Wesker
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