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Premium Research Apr 2025
... GenAI has made product documentation essential for increasing a product’s competitive standing, improving the capabilities of embedded virtual agents and supercharging customer experience. This research helps product managers raise awareness and elevate product documentation as critical. Overview Stra ...

Analyst(s):   Charles Sutherland   |   Kevin Quinn   |   Radu Miclaus   |   Omar Ansari   |   Jim Hare
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Premium Research Oct 2025
... Healthcare providers are adopting domain-specific large language models in favor of general-purpose LLMs due to the need for increased precision, cost-efficiency and regulatory compliance. Healthcare provider CIOs can use this research to understand the benefits and risks of domain-specific LLMs. Ove ...

Analyst(s):   Amanda Dall'Occhio
Premium Research Aug 2025
... Application leaders struggle to scale collaborative work management beyond initial tactical deployments, leaving significant value untapped. This research provides seven best practices to strategically expand CWM adoption, overcoming fragmentation and inconsistent governance, to unlock full organiza ...

Analyst(s):   Nikos Drakos   |   Joe Mariano
Premium Research Sep 2025
... Demand generation leaders face an escalating challenge as AI-informed tech buyers skip generic outreach and engage only with tightly relevant content. Evolve the demand generation content experience using AI capabilities and the strategic application of microcampaigns. Overview Strategic Planning Assu ...

Analyst(s):   Isoke Mitchell
Premium Research Apr 2025
... Economic volatility and uncertainty require CSOs to proactively manage their cost of sales while safeguarding short- and longer-term success. This research compilation provides clear ways to help cut costs and optimize performance to sustain growth while preparing for a possible economic downturn. Analysis ...

Analyst(s):   Robert Blaisdell   |   Dave Egloff   |   Tyler Huguley   |   Brendan Condon   |   Greg Hessong
Insight March 26 2021
... Sales Compensation Planning Sales compensation planning insights Sales compensation is a delicate balance of budget and retention. Sales leaders need to strategize the most efficient ways to compensate their sales force, as well as build a strategy around retention and reinforcement, all while empowering ...
Research September 07 2023
... their job, putting revenue goals at risk as these overwhelmed sellers are 43% less likely to achieve quota than non-overwhelmed sellers. To succeed, sales technology must support sellers as a teammate instead of being deployed as another tool. Download this guide to: Adopt a technology as a teammate approach ...
Premium Research Sep 2025
... challenges: customer acquisition, account management and growth, and GTM optimization. CSOs must lead their GTM Council to deploy digital tactics to unlock sales success. Overview Strategic Planning Assumption(s) Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Mike Lowndes   |   Aditya Vasudevan   |   Luke Tipping
Conference Highlight May 20 2026
... Sellers Nearly 5 Hours Per Week, Yet 72% of Sales Organizations Fail to Reinvest Time in High-Value Activities Gartner Survey Finds 69% of B2B Buyers Turn to Sales Reps to Validate AI-Generated Insights Gartner Survey Finds Sales Organizations That Provide AI-Enabled Next Best Actions Are 2.6x More Likely ...
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