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Premium Research Oct 2025
... and their supply chains face pressure to reduce costs, but limited visibility into cost hinders reduction. To address this, Unilever developed an AI-enabled cost-to-serve tool that proactively spots savings opportunities and recommends targeted actions to reduce expenses. Case Overview Gartner Recommended ...

Analyst(s):   Benjamin Jury   |   Ankur Mehta   |   Olivia Marino
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Research Dec 2025
... Access Insights Already a Gartner client? NVIDIA’s tools, techniques and software for creating synthetic data for physical AI put it at the forefront of the synthetic data race. However, hyperscalers can threaten this position by shoring up their synthetic data solutions through partnerships with star ...

Analyst(s):   Tuong Nguyen   |   Vibha Chitkara
Premium Research Aug 2025
... deliver the AI results clients expect with business transformation. Overview Analysis Conclusion Gartner Recommended Reading Note 1: Examples of AI-Enabled Business Impact Gartner Insights Abstract ...

Analyst(s):   Scott Frederick   |   David Ackerman
... 33,000 employees Spencer Frazier, EVP OF SALES & MARKETING at J.B. Hunt Developed stronger sales strategies Improved sales rep productivity Gained confidence in decision-making Green Tweed Manufacturing Industry <1,700 employees Carla Lopez-Hodoyan, Head of Sales Improved go-to-market strategy, segmentation ...
Research January 26 2023
... Seller Skill Assessment Use the three discrete Seller Skill Assessment Survey modules to survey your sales force and evaluate sales skills across a range of dimensions proven to drive commercial performance. Do your sellers have the skills and tools to succeed? Virtual Selling Effectiveness Module Intended ...
Premium Research May 2025
... When implementing changes, sales organizations often overlook certain steps that enhance frontline seller and other stakeholder buy-in. CSOs can use this infographic to learn about the five key stages that are integral to achieving successful strategic change initiatives. Overview Gartner Recommended ...

Analyst(s):   Doug Bushée   |   Robert Lesser
Premium Research Sep 2025
... Expenses spiral out of control if left unchecked. Chief sales officers must move beyond last year’s budget and demand that every dollar be justified against next year’s priorities. Zero-based budgeting exposes waste, forces tough decisions, and ensures that spending drives growth. Gartner Research ...

Analyst(s):   Dave Egloff
Premium Research Jul 2025
... buyer journeys, they are more likely to exceed their profit goals. This research helps CMOs develop omnichannel buyer journeys by collaborating with sales on journey mapping, messaging and content. Overview Conclusion Gartner Recommended Reading Gartner Research ...

Analyst(s):   Martin DeWitt
Premium Research Jun 2025
... Sellers feel overwhelmed by technology and are reluctant to embrace change, condemning sales tech investments to mediocre productivity gains and performance. To fully realize technology’s potential, CSOs must establish trust by creating a culture that embraces technology as a collaborative partner and ...

Analyst(s):   Luke Tipping   |   Robert Blaisdell
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