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Premium Research Jun 2025
... technology. This research offers three steps to reach Level 3 demand-planning maturity via business partner alignment, an agile process and cross-functional tools. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Mustapha Ezzeddine
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Premium Research Aug 2025
... cost-of-quality model is set up to drive measurable improvement. This research provides a proven framework to select the optimal COQ model and a quantitative tool to select metrics tailored to their organizations’ capabilities and needs. Analysis Next Steps Gartner Recommended Reading Gartner Research ...

Analyst(s):   Kate Wagner
Premium Research Aug 2025
... Gartner’s Marketing Budget Benchmark tool compares organizations’ marketing budget and staffing allocations against those of peer organizations. It identifies potential areas for increasing or decreasing spending. CMOs can use this interactive resource to generate a marketing-spend trends presentation ...

Analyst(s):   Lacretia Marsh   |   Michael McCune
Premium Research Sep 2025
... Marketing technology buyers rely on analysts, experts and peers for credible purchase validation, despite the growth of GenAI-powered search tools. This research guides product leaders to harness these trusted channels, empowering buyers and reducing postpurchase regret. Data Snapshot Data Insights ...

Analyst(s):   Mark Stanyer
Research Oct 2025
... embracing transparent disclosure of AI-generated content. Savvy marketers can position themselves as innovators who turn disclosure into a differentiating tool for trust and credibility. Overview Introduction Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Rene Cizio
Research March 02 2026
... advocate for your R&D technology About Gartner for R&D Get actionable, objective insight for you and your team. Gartner for R&D delivers practical tools to enable innovation leaders like you to achieve your mission-critical priorities, like R&D technology roadmapping and attracting and retaining critical ...
Research March 02 2026
... technology development direction, goals and milestones to R&D stakeholders, but they require a lot of effort to build. R&D leaders can use Gartner’s tools and guides to understand the fundamentals of R&D technology roadmapping, align R&D technology strategy with business needs, evaluate R&D technology ...
Insight April 20 2026
... achieve their maximum performance levels. Performance management strategy insights you can use Gartner performance management insights, advice, data and tools help HR streamline performance management strategies to boost employee performance and maximize value to the business. Understand the Changes That Make ...
Research January 28 2026
... Leading With Ambition Leverage ambition as a tool to guide your decision and actions. Analyst: Mark McDonald When a vision or mission is too ambiguous to act on, technology product leaders create an ambition to guide their strategy. An ambition expresses what a company wants to become in the future to ...
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