... marketers will drive pervasive shifts across the marketing technology ecosystem, effectively transforming the marketing practice. A Gartner 2018 survey revealed that 11% of marketing technology executives reported AI as their top choice as the technology that would have the most impact on their marketing efforts ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... technological optimism and an excessive focus on potential threats. Hype, whether fueled by AI, emerging technologies, geopolitical shifts or headline-making cyberattacks, can undermine strategic objectives and disrupt the partnership between cybersecurity and the broader business. Join this complimentary ...
... customer service technologytrends are to migrate volume from assisted service to self-service and to enable assisting reps to be more effective. How do you align customer service technology with business needs? To prevent postpurchase regret when buying customer service technology, start with business ...
... agility needed to rapidly shift sourcing, manufacturing and distribution activities. This makes building greater resilience into supply chain networks a top priority. But in most cases, increased resilience comes with additional costs, requiring CSCOs to balance efficiency and resiliency. Download the report ...
... Gartner helped Gartner provided Flexential with strategic guidance and actionable insights to define their platform strategy, and provided instrumental support for the successful launch of Flexential Fabric and other key products, focusing on: Strategic Insight and Planning Accelerating Innovation Enhancing ...
... leaders navigate the ever-changing technology landscape. We provide the insights you need to make the right emerging technology investment decisions. Analysis of this year’s adoption plans revealed seven key trends across three themes — remote work, productivity and operations. CIOs can use this infographic ...
... Must Rethink Their Operating Model CMOs face a critical window to transform marketing into an adaptive, AI-driven growth system — or risk losing strategic relevance. By Amy Abatangle | July 22, 2026 Adaptive Intelligence Marketing: The shift from execution to growth system The Adaptive Intelligence Marketing ...
... That Will Result in a Digital Technology Explosion Growing Pool of Emerging Technologies Increases Scope of Combinatorial Digital Innovation Enterprises Need to Become Adept at Combinatorial Digital Innovation Combine — Find Suitable Combinations of Technologies and Trends for a Business Domain Cluster ...
... Key Announcements Gartner Forecasts IT Spending in Australia to Exceed $192 Billion in 2027 Gartner Unveils TopStrategic Predictions for 2027 and Beyond Gartner Reveals TopTechnologyTrends in Government Why Being Resilient Is No Longer Enough for Optimizing Cybersecurity Outcomes Presented by Richard ...