... into strategic GTM orchestrators AI‑driven markets and rapidly shifting buyer expectations are redefining how go‑to‑market strategies are developed and executed, requiring product marketing leaders to move beyond reactive roles. To stay competitive, product marketing must evolve into a strategic orchestrator ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Risk management is a topstrategic business priority for boards of directors, increasing year-over-year by 85% for 2025, according to Gartner’s 2024 Board of Director’s Survey. As organizations increasingly look to D&A leaders to manage business risk from D&A and AI, expectations for business value are ...
... HR. Increase HR’s operational excellence and strategic impact as you build your future HR operating model New global challenges are shifting HR’s top priorities. Yet only 24% of HR leaders believe their current structure separates transactional and strategic HR tasks appropriately. Download the HR Operating ...
... Business Transformation Journey Technology Spending Continues to Focus on BI/Analytics and Cloud Services as Technology Spending Matures Despite Skills Gaps Within Their Organizations, CIOs Continue to Expand Their Use of Bimodal IT As Leaders, CIOs Are Aligning With the Strategic Business Priorities — While ...
Analyst(s): Andy Rowsell-Jones | Jan-Martin Lowendahl | Chris Howard | Tomas Nielsen
... Daigler Given the increased pace of change, application leaders need to identify ways to exploit new technologies that have a “multiplier” effect for their digital workplace. How can we leverage technologies like virtual assistants to augment the capabilities of employees? How can we enable all employees ...
... enables CIOs to apply the business strategies of technology companies to achieve digital success. 主要挑战 建议 The Three Steps Every CIO Should Take to Create New Digital Businesses, Products or Services Key Findings Recommendations Analysis Step 1 — Shape Strategic Thinking and the Planning Process and Gain Influence ...
... the global and regional capabilities of major providers. Overview Strategic Planning Assumption What You Need to Know Analysis Accenture Atos Capgemini Cognizant Dell Technologies Deloitte DXC Technology Ensono Fujitsu HCL Technologies Infosys Kyndryl NTT Inc. Orange Business Services Samsung SDS Tata ...
... evaluate the global and regional capabilities of major providers. Overview Strategic Planning Assumption What You Need to Know Analysis Accenture Atos Capgemini Cognizant Dell Technologies DXC Technology Ensono Fujitsu HCL Technologies IBM Infosys NTT Inc. Orange Business Services Samsung SDS Tata Consultancy ...
Analyst(s): DD Mishra | Stephanie Stoudt-Hansen | Alexandra Chavez | Claudio Da Rold
... from content marketing to new intelligent search options, AI avatars and decision intelligence. Here are some of Gartner's strategic planning assumptions around this technology: By 2025, 30% of marketing content will be created by generative AI but human-augmented, up from less than 2% in 2022. More ...