... Insight Report August 11, 2020 3 Tactics to Streamline Chat in Online Customer Service Marketers must consider adopting one or more of the three main chat platforms for customer service: live chat, chatbots and SMS (text messaging). With brand adoption trends and best-in-class case studies, this report ...
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... effectively and then guide, ask and refine a large language model to provide constructive feedback on the actionability and consumability of their risk reports. Contributors Gartner Recommended Reading Gartner Research ...
... leadership responsibilities and AI-driven role evolution are forcing a rethink of how the next generation of supply chain leaders is developed. This report explores how CSCOs can drive leadership development redesign for today’s rapidly evolving environment. Key Findings Introduction Analysis Conclusion ...
Analyst(s): Sam Berndt | Jay Thiagarajan | Tess Frenzel | Danielle Torgerson
... Accelerate Enterprise Digital Investments During COVID-19 Prioritize digital business efforts to be future-ready Digital business acceleration requires a clear sense of direction The onset of COVID-19 accelerated digital business by necessity for many enterprises. As organizations continue to become mo ...
... generative AI into the sustainability capabilities portfolio. Use this research to understand the impact and readiness of AI use cases for sustainability reporting and carbon accounting. Overview How to Use Use-Case Scoring Breakdown Pipeline Gartner Recommended Reading Note 1: Scoring Breakdown Explanations ...
... Intelligence Report July 24, 2020 Optimizing Voice Search and Features for Mobile Commerce CMOs and digital marketing leaders must optimize their voice presence on mobile devices to meet rising consumer interest in convenient, low-contact technology. Gartner analyzed consumer demands and brand case studies ...
... Intelligence Report May 12, 2020 Keys to Driving Incremental Growth With Gen Z Marketers looking to be successful with Gen Z consumers must prioritize value-aligned content and messaging. As consumers across different age cohorts adjust to the uncertainty from the COVID-19 crisis, marketing leaders ...
... Intelligence Report October 18, 2019 Localization 2019 As e-commerce matures in core business-to-consumer (B2C) categories across the globe, established brands have a wealth of choices for expanding into new regions. However, both the plethora of distribution models and local variables require tactical ...