As e-commerce matures in core business-to-consumer (B2C) categories across the globe, established brands have a wealth of choices for expanding into new regions. However, both the plethora of distribution models and local variables require tactical, coordinated approaches across brand sites, social media and email. These channels remain crucial content and commerce hubs to drive acquisition, conversion and retention even in the face of marketplace opportunities.
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Intelligence Report October 18, 2019
Localization 2019
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