Gartner for Marketers Research

Intelligence Report October 18, 2019

Localization 2019

As e-commerce matures in core business-to-consumer (B2C) categories across the globe, established brands have a wealth of choices for expanding into new regions. However, both the plethora of distribution models and local variables require tactical, coordinated approaches across brand sites, social media and email. These channels remain crucial content and commerce hubs to drive acquisition, conversion and retention even in the face of marketplace opportunities.

Get the research.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.