As major economies grow, business leaders want to be first when it comes to purchasing products that will give them a competitive advantage. This can be the difference between winning and losing. However, procurement teams’ ability to respond at speed is restricted by complicated buying processes and a lack of experience in purchasing new-to-market products. To deliver on time, procurement often makes compromises in the buying process, which can lead to bad results. Rather than speeding up the process, procurement must focus on making buys feel fast.