Live session on October 28, 2026
11:00 a.m. EDT1 hour
Understand why the 2027 product management budget process is becoming increasingly challenging for CPOs
Prepare for the critical budget discussions executive leadership will expect
How to assess the risks of maintaining flat product budgets amid rising AI costs and transformation demands
Build a business case for increased investment using AI ROI, workforce development and product portfolio strategies
As initial AI funding surges begin to fade, Chief Product Officers (CPOs) entering the 2027 budget cycle face mounting pressure. Many organizations are navigating incomplete AI transformations, rising AI-related costs, widening team skills gaps. At the same time, maintaining flat budgets can increase strategic risk, accelerate technical debt, weaken talent retention, and threaten job security.
This webinar explores why traditional "do more with less" approaches are becoming increasingly difficult for CPOs to sustain. Gartner will outline the key issues CPOs must be prepared to address during the budgeting process and examine why a transformational investment increase may be necessary. Attendees will gain practical guidance for building a stronger budget narrative through AI value measurement, workforce upskilling, legacy product rationalization and organizational design considerations that support long-term growth.
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