Healthcare Marketers, Meet Activated Patients' High Expectations

The entire healthcare industry continues to feel the pandemic’s destabilizing effects, with persistent challenges with therapeutic drop-offs, deferred treatments, and slow-to-rebound patient volumes. At the same time, patients' care expectations and priorities profoundly changed in seemingly permanent ways as the pandemic accelerated their embrace of an activated patient mindset to drive the care process on their own terms. Is the healthcare industry keeping pace with its consumers’ changing expectations? This complimentary webinar looks at why this new consumer-driven reality spells serious trouble for outmoded healthcare marketing playbooks, but offers significant opportunity for those savvy marketers ready to meet the moment. You will get both strategic insights and tactical takeaways on how to effectively anchor your value proposition around factors that matter most to your prospective patients, including access, affordability and trust.

• Optimize your content marketing strategy to effectively move consumers along the patient journey
• Proactively align cost-conscious content and functionality to critical moments of the patient journey
• Get tactics that smart marketers already deploy to effectively facilitate care connections

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