Effectively Deploy and Measure your Brand

Chief marketing officers (CMOs) consistently cite brand as a critical marketing strategic imperative but are often disappointed with their efforts and results. The reason for these lackluster results is that they are not taking a holistic view of the brand, looking at both internal and external components, and building a strategy that effectively addresses both. Join this complimentary webinar, where Gartner brand experts outline the important internal and external elements of effective brand management. You’ll gain recommendations on how to build internal support for the brand, how to deploy it effectively and measure it appropriately. Plus, you’ll hear the main roadblocks CMOs face when managing brand activation internally and externally, and the practical ways to overcome these roadblocks.  

• Secure critical internal buy-in for your brand strategy 

• Empower your organization to activate the brand

• Build a practical framework for measuring the external success of your brand

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