Tech and Service Providers

A Framework to Link Customer Value Across the Buying Process

| 1 hour

Technology providers often struggle to articulate a consistent and linked view of their value across marketing, sales and customer success functions. This creates confusion for buyers that results in elongated sales cycles for new buyers and a lack of growth with existing customers. This complimentary webinar will provide you with a framework to create an integrated approach to value across the buying and owning journeys.

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Discussion Topics:
  • Enable sellers and buyers with the appropriate information to move beyond product or service capabilities
  • Know the key elements in an account strategy that integrates sales methods with buying jobs
  • Successfully link buying and owning journeys to ensure customers not only renew, but buy more

Hosted by

David Yockelson

VP Analyst

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