Marketing and Communications

Gartner CMO Spend Survey 2021: Reprioritize Spending to Fuel Postpandemic Growth

| 1 hour

Chief marketing officers (CMOs) faced unique challenges in 2020. In-year marketing budgets were hit hard, with the majority of CMOs reporting budget cuts. However, CMOs were optimistic that budgets would bounce back in 2021. Did their optimism ring true? This complimentary webinar breaks down the results of the Annual CMO Spend Survey 2021, and helps you reappraise the budgets and resources you have at your disposal to fund growth and recovery. Find out why CMOs need to shift their gaze from the immediate actions they took in response to the first stages of the COVID-19 pandemic to reprioritize marketing strategies.

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Discussion Topics:
  • Understand the state of marketing budgets in 2021
  • Learn about major shifts in marketing spend and the reasons for reprioritization
  • Gain real-world CMO input about innovation and marketing transformation when faced with budgetary challenges

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