Marketing and Communications
The last few years have brought forth challenges which put limitations on budgets, resulting in spending for CMOs in consumer goods firms to stagnate, moving from 8.3% of total revenue in 2021 to 8.0% in 2022. Due to tightened marketing budgets, brands must remain diligent about channel allocation and strategic activation. This free marketing webinar will explore best-in-class digital marketing in the consumer goods industry, to help CMOs and digital marketing leaders to refine their strategy for 2022 and into 2023. We will share trends and examples from the consumer goods sector to highlight leaders and define ways to maximize growth.
Understand how to meet growing consumer demand for robust educational content
Garner visibility on a crowded e-tailer landscape
Expand social content beyond product discovery
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