Marketing and Communications
Gartner annually designates a select number of brands as “Genius,” based on the Gartner Digital IQ Index research that benchmarks more than 1,000 brands across 15 industries. Three key differences set Genius Brands apart from their peers: 1. Greater agility in adjusting media and content strategies with evolving customer sentiment and behavior; 2. Higher prioritization of and transparency with first-party data acquisition; and 3. A more-evident focus on customer journey orchestration. This complimentary marketing webinar will reveal the 45 brands that Gartner ranks ahead of their industry peers, and explore what sets these “Genius” brands apart from the competition.
Discover the marketing strategies that contribute to the success of Genius brands
Find out how Genius brands develop their marketing strategies
Determine which efforts to prioritize to develop your own brands’ digital maturity
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Sr Director Analyst
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