Tech and Service Providers

Best Practices for Tech Providers to Increase Sales to Existing Customers

ON-DEMAND | 1 hour

If you are looking to grow revenue in 2021, you should look to your existing customers. More than 70 percent of chief marketing officers (CMO) and chief sales officers (CSO), and over half of general managers see their revenue growth coming from existing customers, according to a recent Gartner survey. However, despite this significant opportunity, many technology providers say growth from existing customers is difficult and often disappointing as sellers and partners struggle to sell new products. This complimentary webinar looks at how tech providers can overcome this hurdle and maximize their relationships with their existing customers.

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Discussion Topics:
  • Strengthen your customer marketing approach
  • Apply the Gartner cross-sell upsell blueprint to drive account growth
  • Leverage customer renewals process as an opportunity for growth
Hosted by

Michele Buckley

VP Analyst


Maria Marino

Sr Director Analyst