Marketing & Communications

The Digital Transformation of the Modern Marketing Leader

ON-DEMAND
| 1 hour


Digital marketing plays an increasingly strategic role in driving business growth for most organizations. As we move into an uncertain future beset by ongoing challenges and still-emerging disruptive forces, one safe bet is on the growing importance of digital within the overall marketing mix and the corresponding rise in influence of the digital marketing leader. In Gartner's 2021 Digital Marketing Survey, 36% of respondents who identify as their organization’s digital marketing leader indicated their current title is CMO, while 49% listed their title as vice president, senior vice president or executive vice president. For 75% of these digital marketing leaders, their responsibility spans the entire organization, while just 25% said their authority is limited to just the business-unit or regional division level. This complimentary webinar will help marketing leaders better understand the scope and definition of today's digital marketing leader, including the responsibilities and objectives that accompany the role.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • The current strategic objectives of the digital marketing leader and how they are evolving
  • The digital marketing leader’s changing impact on acquiring and retaining customers
  • Key strategic and execution challenges that digital marketing leaders face in 2021 and beyond
Hosted by
Host

Noah Elkin

VP Analyst

Host

Evan Neufeld

Managing Vice President