Marketing and Communications

Will Your Advertising Strategy Survive Privacy and Cookie Changes?

ON-DEMAND
| 30 minutes

Apple and Google’s new privacy policies are causing significant challenges for digital marketing executives. The changes can substantially limit or eliminate the core, foundational data pipelines that fuel digital marketing. This complimentary webinar looks at the steps that chief marketing officers and digital marketing executives should take to deal with the impact of these new privacy policies both right now and over the long term.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • The impact of Apple’s and Google’s privacy and identity updates on marketers
  • How Gartner provides guidance to CMOs and digital marketing executives
  • Build a resilient advertising strategy to navigate overlapping and cascading changes
Hosted by
Host

Eric Schmitt

Sr Director Analyst