Adapt to Evolving Consumer Expectations in Healthcare Marketing

On-Demand | 1 hour
Discussion Topics:
  • Consumers’ evolving behaviors and demands for maintaining health and engaging with providers
  • Achievable ways for providers and pharmaceutical marketers to meet consumer expectations
  • Real-world examples to serve as inspiration and benchmarks in your ongoing brand execution

The pandemic has had a seismic impact throughout the world and across industries, but nowhere as acutely as within healthcare. However, in the United States, even as certain geographies continue to struggle with the Delta variant, the broader shift now firmly centers around recovery and rebuilding, particularly patient visits, volume and compliance. Yet, the old ways of servicing the patient journey and consumer expectations are no longer viable. This complimentary webinar will give Chief Marketing Officers (CMOs) and marketing leaders a better understanding of the new-normal patient journey, including expectations and demands for healthcare institutions moving forward. Gartner experts will identify best practices and assess brands with customer-centric tools and resources that can help you educate, engage, and empower patients to enhance and optimize their experience throughout the patient journey.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

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Hosted by
Host
Chris Beland,
VP Analyst
Host
Tim Barlow,
Director Analyst
Host
Elina Kott,
Sr Principal Analyst

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