Marketing

Embrace Imprecision: Make Perfectly Good Decisions With Imperfect Marketing Data

UPCOMING December 14, 2021 | 10:00 a.m. EST | 1 hour

EST: 10:00 a.m. | GMT: 15:00

Marketing measurement is not a precise science, and that’s okay. Data collection gets evermore challenging, threatening marketers’ ability to collect and analyze data. So, what’s a marketer to do? This complimentary webinar will help you take better advantage of the data you have, improve decision making and embrace the imprecision of marketing measurement.

Discussion Topics:
  • Use the data you have, even though data collection is getting harder
  • Reengineer your decision-making process and avoid common pitfalls
  • Embrace imprecision, using hacks for marketing measurement

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.

Hosted by
Host

Lizzy Foo Kune

VP Analyst