Marketing

How CMOs and CCOs Can Build Trust Through Communication

ON-DEMAND
| 1 hour

The challenges of the last few years — and those still to come — emphasize the importance of trust for organizational success. Data from Gartner’s 2021 Executive Leader Communications Survey shows employees with high trust in the organization are more likely to stay, put in discretionary effort and/or advocate for their organization. So which functions within the organization need to drive this forward? This complimentary webinar reveals how chief marketing officers and chief communication officers have the opportunity to step up and play a key role in building back that trust.

Discussion Topics:
  • Know which executive communications characteristics drive organizational trust
  • Create better engagement and dialogue between the executive team and employees

Contact us at gartnerwebinars@gartner.com with questions about watching.

Hosted by
Host

Dorian Cundick

VP, Advisory