Marketing

Best of Marketing Symposium: Strategies, Digital Experiences and Brand Health

UPCOMING July 19, 2022
| 11:00 a.m. EDT | 1 hour

EDT: 11:00 a.m. | BST: 16:00

How can marketing leaders differentiate their digital experiences from competitors? How do you avoid major gaps in your marketing strategy? How do you measure the health of your brand? These topics stood out at the recent Gartner Marketing Symposium/Xpo. This complimentary marketing panel discussion brings together three Gartner experts to share the advice and insights they provided to your peers at the conference, so you can supercharge your marketing plans. Alex De Fursac Gash will provide strategic insights and best practices on designing digital experiences that are differentiated and help customers feel empowered at the point of engagement. Chris Ross will help you avoid strategic gaps and create an approach that assures the most relevant, effective method for developing marketing strategy. Plus, Julie Reeves examines the ever-present problem of how to measure brand health and how to engage your broader cross-functional teams in delivering a healthy brand.

Discussion Topics:
  • Create optimal types of content supported through digital experiences
  • Eliminate critical marketing strategy gaps
  • Assess brand health and showcase its importance to the entire organization

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.

Hosted by
Host

Alex De Fursac Gash

Sr Director Analyst

Host

Julie Reeves

Sr Director Analyst

Host

Chris Ross

VP Analyst