Marketing & Communications

Do Corporate Social Justice Initiatives Drive Customer Acquisition?

UPCOMING August 15, 2022
| 10:00 a.m. EDT | 1 hour

EDT: 10:00 a.m. | BST: 15:00

We have been told we are entering a world of corporate social justice where brands must take stands to meet customer expectations. However, a special Gartner research project found that many social justice initiatives are as likely to drive boycotts as "buycotts." This complimentary marketing webinar explores the risks, opportunities and activities that help marketing leaders steer their brands through contentious issues in difficult times.

Discussion Topics:
  • Get new insights on the potential impact of social justice initiatives on brands
  • Explore the risks and opportunities for marketing leaders in difficult times
  • Discover the steps you need to take to help your organization navigate contentious issues

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.

Hosted by
Host

Augie Ray

VP Analyst