Cool Vendors in CRM Marketing Applications, 2015

Archived Published: 30 March 2015 ID: G00275619

Analyst(s): | |

Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

contact us online


This year's Cool Vendors provide solutions that focus on marketing planning, financial management, attribution and performance analysis, and cost avoidance. IT application leaders will need to evaluate data and application integration capabilities for these integrated solutions.

Table of Contents

  • Analysis
    • What You Need to Know
    • Allocadia
    • Beckon
    • Mtivity
    • Sidecar
    • Valkre
    • Where Are They Now?
      • Workfront (Formerly AtTask)
  • Gartner Recommended Reading
© 2015 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Free Research

Discover what 12,000 CIOs and Senior IT leaders already know.

Free Access

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more

Call +1 800 213 4848 or contact us

to become a Gartner client.