Cool Vendors in Consumer Dynamics, 2015

Archived Published: 27 April 2015 ID: G00272034

Analyst(s): | | | | | |

Purchase this Document

Price: $495.00 USD (PAGES: 9)

To purchase this document, you will need to register or sign in above.


Product marketing managers of consumer brands need integrated marketing tools as they implement digital business. These Cool Vendors provide innovative approaches to digital business for consumer segmentation, for understanding why consumers do what they do, and for building digital relationships.

Table of Contents

  • Analysis
    • What You Need to Know
    • AdNear
    • Datacoup
    • Sociometric Solutions
    • Thalamus
    • VisualDNA
    • Where Are They Now?
      • Affinnova
  • Gartner Recommended Reading
© 2015 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more