Becoming a data-driven enterprise requires explicit and persistent organizational change management. Chief data and analytics officers (CDAOs) are still not addressing cultural and data literacy challenges within their strategies and programs. Organizations must address the skills, cultural and resourcing challenges by applying data literacy and change management within their strategies and delivery programs.
The CDAO can successfully account for human factors in their change management initiatives by maneuvering through three broad phases:
- Deliver. Adapt communication according to employee's cultural readiness to engage.
- Educate. Provide specific and targeted data literacy training.
- Sell. Communicate SMART (specific, measurable, actionable, realistic, time-bound) benefits to the organization.
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