Gartner Research

Infographic: Product-Led Growth and Sales-Led Growth Continuum

Adopt growth strategies based on how users engage and how buyers buy.

Experts: Radu Miclaus, David Yockelson, Eric Trenk, Jeff Chamberlain

By 2025, 75% of SaaS providers will apply product-led growth techniques to drive existing customer growth and expansion.

By adopting a product-led go-to-market approach or by blending product-led and traditional sales-led methods, tech and service providers (TSPs) are creating new growth springboards. TSPs can use different variations of product and go-to-market strategies for the same core offerings to address needs of different buyer personas.

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