Gartner Research

Market Guide for Retail Workforce Management Applications

Published: 09 September 2019

ID: G00373079

Analyst(s): Kelsie Marian , Ranadip Chandra , Sam Grinter


Associate demand for consumer-grade technology and the need for flexibility and labor optimization in stores give rise to a new generation of AI-enabled WFM technologies. CIOs can use this guide to understand the direction of the retail WFM market to inform retail digital workplace investments.

Table Of Contents

Market Definition

  • Market Description

Market Direction

  • Deployment Considerations
    • What Should I Know About Cloud?
    • Should I Consider a Global WFM Deployment?

Market Analysis

  • Quality of Associates Makes for a Differentiated Customer Experience
    • Building a Flexible, Optimized Work Environment Is a Balancing Act

Representative Vendors

  • Market Introduction

Market Recommendations

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