Gartner Research

The Four Pillars of an Options-Based Information Strategy

Published: 29 April 2015

ID: G00274497

Analyst(s): Dan Sommer, Debra Logan , Andrew White , Frank Buytendijk , Ted Friedman


The transformational trends in technology and digital business bring uncertainty to information use cases and needs. Information and analytics leaders should design information strategies based on keeping their options open, instead of making choices that lead to customer lock-in.

Table Of Contents
  • Key Challenges


  • Information Strategies Should Be Principles-Based, Not Design-Based
  • All Investments Should Be Reconfigurable
  • All Investments Should Be Multifunctional
  • Stage Your Commitments
  • Cost-Benefit Analysis

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