Gartner Research

Market Trends: APIs Accelerate CSP Success in Digital Business

Published: 26 August 2015

ID: G00272617

Analyst(s): Gyanee Dewnarain

Summary

CSPs are shifting their focus from monetizing traditional network and IT-centric APIs, to exposing key capabilities for digital business, such as IoT and big data platforms. This research helps CSP business unit leaders uncover innovative API business models and go-to-market strategies.

Table Of Contents

Introduction

Market Trend

  • APIs Represent a Key Currency in the Digital Economy
    • APIs for Operational Efficiency and Productivity
    • APIs for Innovation and Collaboration
    • APIs for Revenue Generation and New Business Models
  • Big Data and IoT Drive CSP API Monetization
    • AT&T M2X Service
    • AT&T Anonymized Customer Data Platform
    • Orange Datavenue Platform
    • SKT ThingPlug IoT Platform
    • SKT Big Data Hub
    • Vodafone M2M/IoT Platform and Partner Program
    • Telefónica- and Orange-Backed Fiware Initiative
    • Telefónica M2M Global Partner Program
    • Telefónica Sinfonier Platform
    • Critical Success Factors for Platform Business Models
  • Automotive and Financial Services Are the Most Attractive Verticals for CSP API Monetization
    • Financial Services Use Cases
    • Automotive Use Cases
  • Messaging, Payment and Identity Are the Largest Contributors to CSP API Revenue
    • A2P Messaging
    • Direct CSP Billing
    • Mobile Identity — GSMA Mobile Connect
  • CSP API Business Models Are a Function of the Business Strategy, Product Types (and Associated Use Cases), and Market Dynamics
    • CSPs' API Business Strategy
    • CSP API Product Types and Their Use Cases
    • Market Dynamics
    • Pricing Models for APIs

Vendors to Watch

  • SDN Paves the Way for More API-Enabled Enterprise Use Cases
    • AT&T Network on Demand Service
    • AT&T NetBond
    • Orange EasyConnect

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