Gartner Research

How to Make the Business Case for Analytics

Published: 27 August 2015

ID: G00278406

Analyst(s): Alan D. Duncan


In making the business case for analytics, business intelligence and analytics leaders must ensure that they establish clear linkages between analytics solutions and business benefits. They must also overcome stakeholder objections to drive better business outcomes.

Table Of Contents
  • Key Challenges



  • Step 1. Take the Lead in Setting a Strong Vision for the Desired End State and Business Outcomes
  • Step 2. Be Honest, Resilient and Courageous in Calling Out Inhibitors
  • Step 3. Trace Business Outcomes Back to Supporting Analytics Output and Underlying Data
  • Step 4. Present the High-Level Analytics Roadmap in Business Terms
  • Step 5. Illustrate a Cost-Benefit Analysis Summary for Analytics Within the Overall Business Initiative
  • Step 6. State and Take Three Immediate Next Actions to Kick-Start the Analytics Initiative

Case Study

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